LinkedIn Advertising Costs & Pricing in Kenya
LinkedIn is a professional social media platform that allows businesses to connect with a targeted audience and build brand awareness. One of the ways to reach this audience is through advertising on the platform. Understanding the costs and pricing of LinkedIn advertising in Kenya is crucial for businesses to create a successful advertising campaign.
Cost per Click (CPC): With the CPC model, advertisers pay for each click on their ad. The cost per click can vary depending on the competition for ad space and the target audience. On LinkedIn, the average CPC ranges from $2 to $5 depending on the industry and the targeting options.
Cost per Impression (CPM): With the CPM model, advertisers pay for each 1,000 impressions of their ad. The cost per impression can vary depending on the target audience and the ad budget. On LinkedIn, the average CPM ranges from $6 to $12.
Sponsored content: Advertisers can also sponsor content on LinkedIn, such as sponsored InMail or sponsored posts. The cost of sponsored content can vary depending on the reach and the type of content. On LinkedIn, the cost can range from $5 to $50 per engagement.
Sponsored InMail: This is a direct messaging feature that allows you to send personalized messages to a target audience. The cost of sponsored InMail is based on the number of recipients and can vary from $5 to $10 per recipient.
LinkedIn Lead Generation Form: This feature allows you to create a form within the ad that allows people to fill out their contact information without leaving the platform. The cost of this feature is based on the number of leads generated and can vary from $1 to $5 per lead.
It’s important to note that the cost of advertising on LinkedIn in Kenya can also vary based on factors such as the ad placement, the ad format and the ad targeting options. The more specific the targeting, the higher the cost is likely to be.
In conclusion, the cost of advertising on LinkedIn in Kenya can vary depending on the type of ad, the target audience, and the ad budget. To get the best value for your money, it’s important to have a clear understanding of your target audience and ad budget before creating a LinkedIn advertising campaign.