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First, let’s define what a social media audit is exactly. Sprout Social describes a social media audit as: “the process of reviewing your business’ metrics to assess growth, opportunities, and what can be done to improve your social presence.” Well, the main reasons we conduct a social media audit are to […]
If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad- especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you […]