SEO stands for Search Engine Optimization. It is the process of getting ""organic"" or ""free"" traffic to your website through search engines. It helps to improve quality and quantity of traffic on your website. SEO is mainly divided into 2 types : On-page SEO and Off-page SEO.
In On-page SEO, you need to focus on optimizing your website by considering Google's ranking factors. The off-page SEO is about generating quality backlinks for your websites through different channels.
SEO - Search Engine Optimisation focuses on improving the rank of the site in SERP on particular keywords. SEO activities drive organic traffic to your website. These activities take time to rank your website higher and generating relevant traffic who are searching for products and services (Pull Marketing).
SEM - Search Engine Marketing focuses on improving the presence of the brand on online platforms through advertisement. Advertisements include Display Ads, Text Ads to drive the relevant and potential audience to your website who formerly were not aware of your brand.
Content marketing usually falls under a more comprehensive inbound marketing strategy. Therefore, the right methods to use may differ from brand to brand. However, there are a few standard content formats that can be modified to suit particular goals such as lead magnets, videos, webinars, email newsletters, among others.
Basically, Media buying is referred to as display advertising. It is when a creative is placed on a website, network of websites, or an advertising network for the purpose of driving traffic or increasing brand awareness.
To be descriptive, Media Buying is the process designed to ensure that your target audience actually sees your ad. Media buying is considered a paid aspect of your marketing plan as you are required to purchase a space to showcase these ads. It involves purchasing desirable spaces and time slots so that you can reach your target market and various media outlets. These outlets can include newspapers, television slots, magazines, radio, and online banner ads.
A social media marketing strategy can be evolved by first looking into your buyer's persona and then identifying as to which platform or medium of communication is best suitable. There is no straight strategy or Omni strategy, it has to be derived by considering many variables and it can be unique for everyone.
Your product, service and/or brand benefits by gaining exposure and positioning of subject matter experts. Many times, digital marketing goals are attached to direct business results. When you invest in digital marketing you are creating opportunities to speak to your market and target audience to help them solve their problems.
We instruct our clients to update their website often when it comes to publishing new content. New content is a signal to search engines to let them know your website is relevant. Also, update your site whenever your company changes phone numbers, addresses, or hours.
Digilab Marketing Agency loves blogs and content marketing. Blogs give you an easy way to stay in front of your target market. Publishing to blogs allows you to exercise your voice on industry topics and also post How-To content to help solve problems. While not required on your website, blogs are a great idea.
Your website is often your potential client’s first impression. We understand the importance of that first impression and guarantee the work that we do. Each website is built from the ground up based on your unique requirements and objectives. Before we take on a project, we want to understand the project in addition to what you want to achieve with that website. Our approach to building the website will be laid out with timelines and any requirements from you at the start of the campaign to make the design and/or development process as seamless as possible. We meet our deadlines and exceed expectations.