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Facebook: With billions of active users worldwide, Facebook remains the primary social media platform for marketers today. Whether your business is a small, start-up one or an established company, a business Facebook page is much needed in your marketing strategy to keep your customers informed, increase your brand awareness and […]
The best place to start is to actually think about the type of content your target audience is searching for on Instagram. To help us create a list of relevant hashtags, we like to use the following search queries: 1. Broad industry or topic2. Industry niche or topic type3. Location, […]
First, let’s define what a social media audit is exactly. Sprout Social describes a social media audit as: “the process of reviewing your business’ metrics to assess growth, opportunities, and what can be done to improve your social presence.” Well, the main reasons we conduct a social media audit are to […]
If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad- especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you […]
Facebook’s organic reach is down and it’s a lot harder for fans or followers to see your posts these days. But, it’s not impossible. And today we are going to walk through what organic reach is, why it’s in decline, the biggest tips you can use to immediately increase your […]