What is social media management?

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.

What is a social media management company?

Social Media Management -SMM for small businesses can be hard. Therefore, our team has worked closely with many entrepreneurs to show them how it works. For some, you may experience some learning gaps from traditional thinking and marketing. But SMM can be easily understood and conquered.

Likewise, if you are looking for consultation or someone to help manage your marketing then contact our social media marketing agency in Kenya. At Digilab Marketing Agency, your marketing goals are our goals. Our role as a social media management company in Kenya is to help you understand and utilize social media marketing so that your business profits from it!

Why do you need a social media management company?

1. Your customers are on social media – There are almost 4 billion people on social media, and that number continues to grow every year. This means that regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option. Why not put your brand in front of where they’re already scrolling?
2. There are people searching for your company – Similarly, if your company is offering a beneficial product or service, then there are people searching for it. Make sure you have a presence online to meet them in their search! We mentioned above that our search engine marketing services help you appear first in the search results on search engines like Google. Well, social media platforms like Instagram are starting to have their own SEO processes as well! For example, you can now optimize your Instagram account so that it appears for search terms that are relevant to your business (and we’re not just talking about hashtags or location tags, we’re talking about regular search queries in the search bar!). Additionally, if someone does click to your website from a search query on Google or Instagram or anywhere else, social media can be used to retarget that traffic and get them back to your website again and again until they convert. Overall, our social media management service will help your business to utilize social media effectively and generate new leads and sales.
3. You want to stand out from the competition on social media – 77.6% of small businesses have said that they social media to promote their businesses. Chances are if you are not using social media to effectively reach and convert your target audience, your competition is. The problem is that most business owners and startups do not have time to manage all of their social media channels. Or, if they do, they don’t always know the best strategies to utilize to come out ahead of their competition. You don’t want to just “be on social media” for the sake of being on it. You want to implement a strategy that’s specific to your business! That’s where we come in. Our expert marketing team has the know how to do all the heavy lifting for you and propel you ahead of your competition.

How much does social media management cost in Kenya?

Our social media management costs in Kenya range from Ksh 3,500 – Ksh 10,000 per month on average.

The reason it varies so much is because it depends on how many posts you need a week (or a day!) as well as how many platforms we’re managing.

Digilab Marketing Agency’s mission is to help businesses grow, so we price our services with our mission in mind.

We don’t gauge our clients or overcharge. We make our services valuable and affordable, so you don’t have to sacrifice quality for price or vice versa.