Why Should You Use Pay Per Click – PPC?
If you aren’t using PPC, there’s a good chance you are missing out on traffic and sales. There are over 4 million advertisers using Google PPC ads to drive business and growth, so here are 4 reasons why it’s a good idea for you to at least consider it: 1. […]
How To Find The Best Instagram Hashtags For Your Brand
The best place to start is to actually think about the type of content your target audience is searching for on Instagram. To help us create a list of relevant hashtags, we like to use the following search queries: 1. Broad industry or topic2. Industry niche or topic type3. Location, […]
How Do You Perform A Social Media Audit?
First, let’s define what a social media audit is exactly. Sprout Social describes a social media audit as: “the process of reviewing your business’ metrics to assess growth, opportunities, and what can be done to improve your social presence.” Well, the main reasons we conduct a social media audit are to […]
Is Being Active On Social Media Platforms Important To Your Business?
If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad- especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you […]
The Best Time To Post On Instagram in Kenya
The best time to post is the time and day where you have the max amount of active followers online. How many active followers you have at any given time or day will depend on a two things: The location or time zone of the bulk of your audience. The way […]
How to Make the Right First Impression with Professional Web Design
Your website is often your customers’ first impression of your brand. Even if you are a brick and mortar business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it’s vital that you have […]
Biggest Changes on Facebook Advertising in 2021
Let’s dive right in by looking at the biggest changes that will impact how you advertise on Facebook in 2021. Facebook vs Apple: Things to Watch Out For on Facebook Ads Ok, we first want to discuss something that has all advertisers on the edge of their seat. Something that […]
What is a Landing Page? Types of Landing Pages
What is a Landing Page? It refers to a destination page made for a specific audience with a specific goal. This page should have a clear call-to-action eliminating any opportunity for your audience to divert away from that call-to-action. And because of the laser focus of a landing page, successful pages […]
What are the Benefits of hiring an SEO Company
There are many benefits to hiring SEO professionals to help your business optimize your site for the search engines. Below are just three of the main ways that an SEO company like Digilab Marketing Agency can help businesses just like yours grow: 1. An SEO company can help your business improve […]
On-page SEO factors that can help you how to improve your search ranking on Google.
SEO Definition: SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. Here are just a few of the on-page SEO factors that can help you improve your search ranking: Title Tag […]
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