How to Increase Your Law Firm SEO Rank in Kenya
If you’re a lawyer, SEO is the best way to find new clients. In fact, 96% of people seeking legal advice use a search engine.
These 5 tips that we’re about to share with you are strategies you can implement right now to:
- take advantage of that attention
- jumpstart your SEO strategy
- and improve your lawyer SEO rank
What Is SEO?
First, let’s briefly answer the question, “What is SEO?”
SEO is the process of improving the quality and quantity of your website traffic organically through search engine results.
You do this by improving where your website ranks for specific keywords through the process of…
- keyword optimization
- web design
- content marketing
4 Strategies To Improve Your Lawyer SEO Rank
- Onsite Technical Fixes
- High-Value Content
- Google Maps Optimization
- Internal and External Links
1. Onsite Technical Fixes
The first way to improve your law firm’s SEO rank is by fixing any on-site issues you may be having.
You may be asking yourself, what is an on-site issue?
On-site refers to anything you do directly on your website to improve SEO rank.
On-site issues are things that can be fixed easily because you have direct control over them by managing your website.
The first on-site issue that can seriously hurt your SEO rank is whether or not your website is optimized for mobile devices.
What we mean by this is this: we know that any website that can be reached on your desktop or laptop can also be reached from a browser on your phone.
But is your mobile website design as visually appealing and fully functional as it is on a computer?
If not, this is hurting your SEO rank.
Studies show that nearly 60% of all online searches are now carried out on mobile devices.
And 31% of all law firm-related website traffic comes through mobile search.
If your website is not optimized for mobile, not only will it hurt your lawyer SEO rank but it will also hurt your business in general.
This is because consumers will not have a good user experience on your site.
After all, the goal is to get the consumer to either fill out a lead form on your website…
…or find more information about how your firm handles the type of case that they have so that they can call your office.
In fact, 74% of prospects that begin a search online end up calling the office on the phone.
This means that if the user is struggling to navigate your site, whether that be on a desktop or mobile device, your business will suffer.
Another quick way to improve your lawyer SEO rank with onsite factors is to improve your page’s loading speed.
For starters, a slow loading speed will be recognized by Google and this will hurt your SEO rank.
Much like mobile optimization, a slow loading speed will also harm your potential client’s user experience.
This can lead to negative interactions which are also known to decrease your SEO rank.
An example of negative interaction is a high bounce rate, which means visitors are leaving your site quickly or early.
Having a high bounce rate is a red flag to Google that your site is not providing value to visitors and is giving them a negative experience.
Google does not reward sites like this with higher rankings.
So you may be asking, how slow is too slow?
Research shows that 40% of website visitors will abandon the website they are on if it takes longer than 3 seconds to load.
If your website speed doesn’t meet their urgency to find help, odds are they will work with your competitors instead.
There are many free services available to test your website speed. Sites like:
If your website itself isn’t the issue when it comes to speed, you may need a new web hosting provider.
Or you may also work with our team for your page speed optimization.
2. High-Value Content
We’ve got a question for you. How often do you update your website?
If the answer is not often, your SEO rank is probably suffering because of that.
Google looks at the time on page, time on site, and bounce rate when determining your SEO rank.
You need to increase a visitor’s time on an individual page and time on site overall, as well as decrease your bounce rate.
In order to do this, you need to provide website visitors with high-quality, engaging content that keeps them there and makes them want to come back.
A great way to do this is by using visuals.
According to Wyzowl, people watch an average of 16 hours of online video a week.
And 84% of people say that they have been convinced to buy a brand’s product or service because of watching a brand’s video.
If your law firm is already utilizing YouTube, you should also promote YouTube videos and post them to your website. Why?
For starters, it’s easier for consumers to watch or listen to something rather than read about it.
That’s not the only benefit though.
Remember how your lawyer SEO rank is partially determined by time on-site?
By posting videos you’ve already taken the time to create to your website, you’ll be able to keep the consumer on your site for a longer period of time.
This, in turn, will directly boost your SEO rank!
We understand however that not every law firm has the resources necessary to produce high-quality videos.
If this is true for your firm, you can still deliver high-quality, engaging visuals with infographics.
Although infographics still include text, they are 30 times more likely to be read than text-only articles.
Infographics are also a great way to build backlinks to your website, which are known to improve SEO rankings.
Great infographics require a great design AND great text.
Another great method for producing high-value content that will increase your SEO rank is by making your content about your client.
We know that as an established law firm, you have many attorneys that have earned honors and awards you’d like to display.
However, making your content more about your client and less about you appeals to the personalization factor.
This is also what Google uses to determine your lawyer SEO rank.
3. Google Maps Optimization
This post is all about quick ways to increase your lawyer SEO rank and the next method is one of the fastest ways to increase your website traffic.
Did you know that 85% of people looking to find legal service locations use online maps?
And that 71% of people looking for a lawyer think it is important to have a local attorney?
When a consumer performs a local search for law services, you’ll first see Google Ads, then Google’s local 3 pack, and then organic results after that.
Google’s local 3 pack includes the top 3 ranking local businesses for a search query and this is where you’ll want your business to appear.
This is because it is a lot easier AND takes less time to rank highly on Google Maps than in the top organic search results.
This is because Google Maps doesn’t rely on domain authority.
One of the quickest ways to improve your Google Maps ranking is to fill out everything you can about your business on your Google My Business page.
And then, make sure it is properly categorized.
Make sure to fill out all niche practice areas your firm covers such as personal injury or divorce.
Ensure your firm is properly categorized with the main practice area that you market to.
Want to find out more about how Google My Business can help your overall lawyer SEO rank?
4. Internal and External Links
Links are a fundamental part of determining your law firm SEO rank.
A great place to start working on your firm’s links is with any broken links your site has.
Broken links can crush your SEO ranking.
You can use any online link checking service to check individual pages or your entire website for any broken links.
Broken links should be replaced immediately to provide a quick little boost to your SEO rank as well as to provide a better UX for your visitors.
Another one of the SEO best practices to work on is your firm’s internal links.
This is because Google finds your posts and webpages best when they are linked to other pages online, whether that be pages on your own website or from another website.
Internal links can be used to connect your content inside your website which will provide Google with an idea of the structure of your website.
If you’re an injury attorney that specializes in many different cases and car accident cases are what bring in the most business for your firm, you probably want Google to know this.
This is so your page on car accidents will receive a lot of traffic.
By providing more link value to your site’s car accident page, Google will begin to establish a hierarchy of pages.
And, it will be able to determine your car accident page as one of the most important pages on your site.
A form of external links that can provide a quick boost to your SEO is backlinks.
A backlink is when one website links to another. In this case, you will want credible websites to link to your law firm’s website.
A backlink is essentially a “vote of confidence” from one website that tells the Google algorithm the content that is linked is valuable.
However, backlinks will only help your SEO rank if the website that is backlinking to your website has a higher domain authority than your own website.
Websites that have a lower domain authority than yours that backlink to your website can actually hurt your SEO rank.
The more quality backlinks you get to the same page on your website, the more relevant that page will appear to Google.
Thus, moving it higher up the search engine result pages.
We know how busy lawyers can be in handling cases and most simply don’t have the time to do SEO or market their law firm online in general.
But no need to worry, Digilab Marketing Agency offers solutions for law firms to boost their online presence. These include:
- Law firm SEO
- Social media for law firms
- Law firm PPC
- Law firm website design
…and more. Contact us today to get started!