Why Should You Use Pay Per Click – PPC?

If you aren’t using PPC, there’s a good chance you are missing out on traffic and sales.

There are over 4 million advertisers using Google PPC ads to drive business and growth, so here are 4 reasons why it’s a good idea for you to at least consider it:

1. PPC Delivers Immediate Results

It is unlike other types of online marketing channels that require hefty upfront investments and significant time before you see results.

PPC campaigns can start generating results the moment your campaigns are turned on and approved.

The PPC ad approval process typically takes less than an hour.

And as long as you do not violate any guidelines and follow best practices for campaign setup, you will start to see impressions and clicks right away.

In addition, because PPC delivers such immediate results, you can optimize quickly to improve results.

2. PPC Offers High Purchase Intent

PPC search ads use keywords for targeting which allows you to advertise your product or service to those that actually need it and likely need it now.

Think about it.

When someone needs a lawyer or a plumber, they likely need one soon, and there’s a good chance that Google is the first place they will go to search for one.

This not only leads to sales for the advertiser but faster sales too.

Comparing this to other ad channels like Facebook where the purchase intent of a user is relatively unknown, you can start to see how powerful PPC is.

3. PPC Has A Low Barrier Of Entry

As mentioned earlier, there are types of marketing strategies that take quite a bit of work upfront before you can start to see results.

Compare pay-per-click to search engine optimization for example.

Search engine optimization, also known as SEO, is extremely effective but it is also labor and time-intensive.

SEO requires a large list of technical website and hosting changes.

And the average entrepreneur would likely find it hard to accomplish on their own without prior knowledge.

In contrast, PPC is much more simple.

You sign up, you create your ads, you insert your target and bids, and you launch your campaign.

Now, disclaimer: We’re not saying that creating and managing a successful PPC campaign is easy, it’s just that…

4. PPC Is Much More Simple To Launch

PPC provides amazing targeting options.

Based on your needs, you may want to optimize your campaigns for more than just keywords.

PPC also allows you to target by device, location, day of the week, the hour of the day, and demographics.

Want to only reach people in California? No problem. Set your location to be California-specific.

Don’t want to receive leads and calls after business hours? You got it. Set your ads to run between 9 am and 5 pm.

Maybe the desktop version of your site performs better than your mobile site? No issue. Set your ads to show only on desktop.

You are in complete control of what ads you run, when your ads are viewed, and who your ads target.

If you need any help with your PPC advertising, check out our PPC management Services here.

Or you can also get in touch with us today. We’d be happy to help!