Twitter Advertising Costs & Pricing in Kenya

Twitter advertising in Kenya can be a cost-effective way to reach a large and engaged audience. The cost of advertising on Twitter can vary depending on a number of factors, including the type of ad, the target audience, and the ad budget.

1. Cost per Engagement (CPE): With the CPE model, advertisers pay for each engagement with their ad, such as a retweet, reply, or like. The cost per engagement can vary depending on the target audience and the ad budget. In Kenya, the average CPE ranges from Ksh5 to Ksh20.

2. Cost per Followers (CPF): With the CPF model, advertisers pay for each new follower they gain as a result of their ad. The cost per follower can vary depending on the target audience and the ad budget. In Kenya, the average CPF ranges from Ksh50 to Ksh150.

3. Cost per Impression (CPM): With the CPM model, advertisers pay for each 1,000 impressions of their ad. The cost per impression can vary depending on the target audience and the ad budget. In Kenya, the average CPM ranges from Ksh200 to Ksh1000.

4. Promoted Trend: Advertisers can also purchase a Promoted Trend, which is a sponsored trend that appears at the top of the trends list for a 24-hour period. The cost of a Promoted Trend can vary depending on the targeting and the duration of the trend. The cost can range from Ksh 50,000 to Ksh 100,000 per trend.

It’s important to note that the cost of advertising on Twitter can also vary based on factors such as the ad placement (e.g. timeline, search results), the ad format (e.g. photo, video, live stream), and the ad targeting (e.g. location, demographics, interests).

In conclusion, the cost of advertising on Twitter in Kenya can vary depending on the type of ad, the target audience, and the ad budget. It’s important to have a clear understanding of your target audience and ad budget before creating a Twitter advertising campaign to ensure that you get the best value for your money.