Real Estate Digital Marketing in Kenya | Step-By-Step Guide

Are you a real estate agent in Kenya struggling with your digital marketing?

Or are you the owner of a real estate business having a difficult time generating leads? If this is you, you have come to the right place!

We have the ultimate guide to real estate digital marketing in Kenya!

Read till the end to learn everything you need to know to successfully market your real estate agency in Kenya!

What is Digital Marketing for Real Estate?

Digital marketing for real estate is similar to all digital marketing strategies!

The main types of digital marketing include email marketing, social media marketing, search engine marketing, and pay-per-click marketing.

To successfully market yourself as a real estate agent, you should be using a combination of these marketing channels!

How Important is Digital Marketing to Real Estate?

Digital marketing campaigns are essential for any business.

It helps raise brand awareness, generate leads, and connects you with your target market customers online!

Over the last decade, digital marketing has become one of the most effective marketing tactics for all businesses!

The digital world is constantly growing and it is the best way to reach your desired audience.

How Do I Start Real Estate Digital Marketing in Kenya?

Getting started with real estate digital marketing in Kenya is easy!

If you don’t have a large marketing budget, the best way to start your digital marketing journey is by posting organically on social media.

You can then slowly transition into boosting posts and creating social ads, advertising on Google, creating email campaigns, and more!

Types of Digital Marketing Content

The main types of digital marketing are search engine marketing, pay-per-click marketing, email marketing, and social media marketing.

Every business thrives differently with each type of digital marketing, so it is important to try out them all to see what is the most effective for you!

1. Search Engine Marketing

The first marketing strategy we will be discussing is search engine marketing!

Search engine marketing is everything involved with getting your website higher up on the search engine when people search for keywords related to your business.

Search engine optimization, also known as SEO, is the process of optimizing your website to maximize the number of visitors who visit your site and increase your online visibility!

It is a super important step in your web design.

Search engine algorithms differ for each search engine, but we recommend focusing on Google if you only have the marketing budget for one search engine!

Here are some of our favorite real estate SEO tips:

• Do keyword research

Keyword research is the process of finding the right keywords for your website!

The keywords you use depend on your target audience, the content of your website, and more!

• Use high-quality photos

It is essential that you have great-quality photos on your website! Using bad-quality photos will bring your ranking down on the search engine results.

• Optimize for mobile devices

Your real estate website should be optimized for both desktop and mobile use.

• Create video content

Video content is a great way to improve the quality of your online websites! You can do this by including virtual tours of your listings, “about me” videos, and more.

2. Pay-Per-Click

If you want to go the paid route with your real estate digital marketing, you should try pay-per-click ads! Google ads is a great platform for this and it is super easy to use.

Pay-per-click advertising is when a company pays a certain amount every time its ad is clicked on.

This is a great way to increase your visibility on the Google search engine.

There are many types of PPC ads:

• Search ads

Search ads are the type of ads that you see first thing when you search for something on Google. Search ads are run by an auction system.

Google takes into account the amount that the advertiser is bidding and other website factors to determine which advertisement will be shown first. 

• Display ads

Display ads are another type of PPC ad. They are shown to people who have already shown interest in your company. 

These ads are typically shown on other websites or platforms and they are great for targeting your leads!

• Remarketing ads

Remarketing ads are shown to people who have previously visited your website! They are very effective at converting your leads into actual purchases.

• Shopping ads

Shopping ads are similar to search ads, but they show an image of the product being sold, along with a description of the product and the price. 

These ads are shown in the regular search tab and under the ‘shopping tab!’

• Video ads

Video ads are advertisements that are shown before users watch a video. One of the most common platforms for video ads is YouTube!

3. Email Marketing

Email marketing is another great option for real estate digital marketing.

Email marketing consists of all emails that are sent out by your company, ranging from email newsletters to drip campaigns.

Email marketing is an effective way to nurture your current clients and get them to purchase your products or services again. 

4. Social Media Marketing 

The last type of real estate digital marketing we will be covering is social media marketing.

Maintaining a good marketing strategy on all of your social media accounts is essential to growing your business.

Social media provides you with unlimited opportunities to connect with potential buyers, first-time home buyers, existing customers, and genuine leads.

What content should you post?

Here are some of our favorite real estate social media marketing content ideas:

• Show off your new listings
• Share testimonials
• Share tips for new home buyers
• Post behind-the-scenes content
• Hold a contest or giveaway
• Post funny, relatable real estate agent memes

There are so many great things you can post on your social media accounts. Try out the ideas we have listed above and figure out what gets you the most engagement!

Conclusion

We hope you learned something new from our guide to real estate digital marketing in Kenya!

Try including our tips in your overall strategy and we guarantee you will have a high success rate when finding qualified leads for your business.

Here, at Digilab Marketing Agency, we love helping businesses with their digital marketing. 

If you’d like a professional to handle your real estate digital marketing strategy, you can view our digital marketing services.