TikTok Advertising Costs & Pricing in Kenya
TikTok advertising in Kenya is a new and exciting way for businesses to reach a large and engaged audience. The cost of advertising on TikTok can vary depending on a number of factors, including the type of ad, the target audience, and the ad budget.
Cost per View (CPV): With the CPV model, advertisers pay for each view of their ad. The cost per view can vary depending on the target audience and the ad budget. In Kenya, the average CPV ranges from Ksh5 to Ksh20.
Cost per Engagement (CPE): With the CPE model, advertisers pay for each engagement with their ad, such as a like, comment, or share. The cost per engagement can vary depending on the target audience and the ad budget. In Kenya, the average CPE ranges from Ksh5 to Ksh20.
Cost per Followers (CPF): With the CPF model, advertisers pay for each new follower they gain as a result of their ad. The cost per follower can vary depending on the target audience and the ad budget. In Kenya, the average CPF ranges from Ksh50 to Ksh150.
Brand Takeover: Advertisers can also purchase a brand takeover, which is a full-screen ad that appears when a user opens the app. The cost of a brand takeover can vary depending on the targeting and the duration of the ad. The cost can range from Ksh 50,000 to Ksh 100,000 per takeover.
It’s important to note that the cost of advertising on TikTok can also vary based on factors such as the ad format (e.g. in-feed video, branded hashtag challenge), and the ad targeting (e.g. location, demographics, interests).
In conclusion, the cost of advertising on TikTok in Kenya is relatively new, the cost can vary depending on the type of ad, the target audience, and the ad budget. It’s important to have a clear understanding of your target audience and ad budget before creating a TikTok advertising campaign to ensure that you get the best value for your money. Keep in mind that TikTok is not yet fully established in Kenya and the advertising options are limited and the cost may be higher than other platforms, but this can change as the platform grows.
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