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The best time to post is the time and day where you have the max amount of active followers online.
How many active followers you have at any given time or day will depend on a two things:
The location or time zone of the bulk of your audience.
The way of life of your audience.
These two things will influence when your followers will actually be online
Alright, let’s look at the general best times to post on Instagram in Kenya.
The best day to post on Instagram: Wednesday
The worst day to post on Instagram: Sunday
The best time to post on Instagram: Wednesday at 11 a.m. and Friday between 10 a.m. – 11 a.m.
Interesting right?
Digging even deeper, Instagram tends to have steady engagement Monday – Friday between 9 a.m. and 4 p.m.
But early mornings, before 6 a.m., and late nights, after 9 p.m., is where usage begins to drop.
This makes sense.
Unless Instagram users are vampires, we wouldn’t expect engagement to be extremely high in the wee hours of the morning and night.
Usage of the platforms also trends lower on weekends as users are out and about.
In short, stick to posting mid-day during the week if posting on Instagram.
Moreover, if you need more help with your social media management and marketing, we’ve got you covered. As one of the leading digital marketing agencies in Kenya today, we’re always happy to help businesses like yours grow their social media presence.
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