How Much Does Social Media Management Cost in Kenya? (2025 Guide)

In today’s fast-paced digital world, social media is no longer optional—it’s essential. Whether you’re running a small boutique in Nairobi, a dental clinic in Kisumu, or a startup in Mombasa, maintaining a strong and consistent social media presence is key to attracting and retaining customers.

But one question lingers in the minds of many business owners:

“How much does social media management cost in Kenya?”

In this blog, we’ll break down the average social media management pricing in Kenya, what’s included in most digital marketing packages, and share sample rates from Digilab Marketing Agency to help you make an informed decision.

Why Understanding Social Media Pricing Matters

Before committing to a marketing agency or freelancer, it’s important to understand:

• What services you’re paying for

• What’s included in the package

• Whether the pricing aligns with your business goals

Knowing this ensures you don’t overpay—or worse, underpay and receive subpar results.

Average Social Media Management Pricing in Kenya (2025)

The cost of social media management in Kenya varies depending on the scope of work, number of platforms, and agency experience.

Here’s a general breakdown:

💡 Tip: Prices can also vary depending on your niche. For example, healthcare and real estate accounts often need more tailored, regulated content, which increases costs.

What’s Typically Included in a Social Media Management Package?

Here are the standard services included in most digital marketing packages in Kenya:

✅ Content creation (graphics, captions, hashtags)
✅ Content scheduling and publishing
✅ Social media strategy
✅ Community management (responding to DMs/comments)
✅ Analytics and performance reports
✅ Facebook and Instagram ad setup (if included)

Digilab Marketing Agency – Sample Packages (2025)

At Digilab Marketing Agency, we offer flexible and results-driven packages tailored for Kenyan businesses.

🔹 Starter Plan

Perfect for startups and small businesses

• 3 posts/week (Instagram + Facebook)

• Custom branded graphics

• Monthly performance report

🔹 Growth Plan

Ideal for growing brands that want consistency

• 5 posts/week (Instagram, Facebook, Twitter)

• Caption writing + design

• Weekly reports + strategy adjustments

• Basic community management

🔹 Pro Plan

Designed for businesses that want aggressive growth

• Daily posting (up to 4 platforms)

• Ad campaign setup & management

• Short video content (Reels/TikToks)

• Influencer coordination

• Detailed analytics + reporting dashboard

🚀 Want a custom package? Contact Digilab for a tailored solution that suits your niche and goals.

Is It Worth Investing in Social Media Management?

Absolutely. Here’s why Kenyan businesses are investing in professional social media services:

• It saves time so you can focus on running your business.

• You get consistent, high-quality content that builds brand trust.

• Experts handle ad management and strategy, increasing your ROI.

• Your platforms stay active, engaging, and on-brand.

Choosing the Right Partner

When choosing a social media management provider in Kenya:

• Ask to see their portfolio

• Ensure they understand your industry

• Confirm what’s included in the package

• Read testimonials or reviews

At Digilab Marketing Agency, we specialize in helping Kenyan businesses grow online through strategic, affordable, and creative social media solutions.

Ready to Grow Your Brand Online?

Contact Digilab Marketing Agency today for a free consultation or to get a customized quote for your business.