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Brand awareness represents how familiar your target audience is with your brand. In other words, it represents how well people recognize and remember you. Companies with huge brand awareness are often referred to as trendy, popular, or buzz worthy. Brand awareness is key especially for early-stage companies who have not […]
Facebook’s organic reach is down and it’s a lot harder for fans or followers to see your posts these days. But, it’s not impossible. And today we are going to walk through what organic reach is, why it’s in decline, the biggest tips you can use to immediately increase your […]
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to […]
Today we’re going to give you the 7 steps to create a successful digital marketing strategy for your business. Determine your objectives Build your marketing funnel Define your target audience – arguably the most important step Outline your messaging Select your marketing channels Define your content Execute and analyze Alright, […]