What is social media management?

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.

What is a social media management company?

Social Media Management -SMM for small businesses can be hard. Therefore, our team has worked closely with many entrepreneurs to show them how it works. For some, you may experience some learning gaps from traditional thinking and marketing. But SMM can be easily understood and conquered.

Likewise, if you are looking for consultation or someone to help manage your marketing then contact our social media marketing agency in Kenya. At Digilab Marketing Agency, your marketing goals are our goals. Our role as a social media management company in Kenya is to help you understand and utilize social media marketing so that your business profits from it!

Why do you need a social media management company?

1. Your customers are on social media – There are almost 4 billion people on social media, and that number continues to grow every year. This means that regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option. Why not put your brand in front of where they’re already scrolling?
2. There are people searching for your company – Similarly, if your company is offering a beneficial product or service, then there are people searching for it. Make sure you have a presence online to meet them in their search! We mentioned above that our search engine marketing services help you appear first in the search results on search engines like Google. Well, social media platforms like Instagram are starting to have their own SEO processes as well! For example, you can now optimize your Instagram account so that it appears for search terms that are relevant to your business (and we’re not just talking about hashtags or location tags, we’re talking about regular search queries in the search bar!). Additionally, if someone does click to your website from a search query on Google or Instagram or anywhere else, social media can be used to retarget that traffic and get them back to your website again and again until they convert. Overall, our social media management service will help your business to utilize social media effectively and generate new leads and sales.
3. You want to stand out from the competition on social media – 77.6% of small businesses have said that they social media to promote their businesses. Chances are if you are not using social media to effectively reach and convert your target audience, your competition is. The problem is that most business owners and startups do not have time to manage all of their social media channels. Or, if they do, they don’t always know the best strategies to utilize to come out ahead of their competition. You don’t want to just “be on social media” for the sake of being on it. You want to implement a strategy that’s specific to your business! That’s where we come in. Our expert marketing team has the know how to do all the heavy lifting for you and propel you ahead of your competition.

How much does social media management cost in Kenya?

Our social media management costs in Kenya range from Ksh 10,000 – Ksh 40,000 per month on average.

The reason it varies so much is because it depends on how many posts you need a week (or a day!) as well as how many platforms we’re managing.

Digilab Marketing Agency’s mission is to help businesses grow, so we price our services with our mission in mind.

We don’t gauge our clients or overcharge. We make our services valuable and affordable, so you don’t have to sacrifice quality for price or vice versa.

What You Get

Platform Research 

We profile demographics from various social media platforms to help you understand your audience. Social media platforms attract different kinds of people, forming the basis of our research. We will tailor consumer personas to inform how content will be themed for communication across your social media profiles.

Social Media Strategy

As a business/company, you want to build a consumer perception that boosts your corporate image. We craft a strategy to define posting frequency across your social media profiles. Our social media management approach aligns content to your target audience to create optimal client engagement and social media ROI.

Social Media Communication Schedule

We tailor a communication calendar aligned to your corporate communication strategy. We will map out themes you want to communicate throughout the year and drill down to targeted daily content. We keep a consistent posting frequency and theme to reach your target market at peak hours to achieve a wide reach.

Creative Posts

We create a rich combination of engaging text and appealing graphics for targeted social media communication. Consumers are as human as you. To connect with your audience better, we shoot short videos for social media posts to add a human touch to your communication. When you have nothing more to say, we find third-party content that is useful to your audience, because sharing creates more connections.

Audience Outreach

In business, your network is your net worth. To build more connections, our social media management strategy will include reaching out to influential users in your industry. We identify meaningful conversations to contribute to so that you can get new leads and cement your position as an industry leader.

Social Media Promotions

Advertising will get your name out to people who have not seen your profile yet. We tailor social media promotions with distinct call to actions to increase your brand awareness and conversion rates.

Analytics

We will continuously track your social media engagement with advanced analytics tools. We monitor post performance in real time, identify what works best and capitalize on the most effective themes and strategies to optimize your social media ROI.

At Digilab Marketing Agency, we are Kenya’s Best Social Media Management Company. Our strategy is centered on social media engagement that generates a quality follower base and conversations about your brand. Contact Us Today!